How Seagate learned to package like Apple.
Wednesday, July 4th, 2007The other day I saw a deal on external hard drive, FreeAgent from Seagate, on SlickDeals.net. As I was looking for an external hard drive for quite some time, I quickly grabbed this deal. My drive arrived yesterday and trying to unpack it and use it was a ‘Wow’ experience. Here’s my photo story:
1. The product box. Product tag line: ‘Now your digital content has room to breathe.’
Those one liners in different colors read ‘is this obsessive’, ‘nice rug’, ‘found my tax returns’, ‘this song rocks’, ‘i took these with my new camera’.
2. Here’s back of the product box. No stupid technical specifications, no ‘Works with Windows XP/Vista logos’, simple answer to questions I might have.
3. When you flip open the box, you are greeted with this text. ‘If only this box held as much content as your FreeAgent desktop drive’. Nice.
4. When you open the box, first thing you notice is the ‘quick start guide’. It actually doesn’t say that it is a quick start guide…it reads..
5. Below are the photos of the quick start guide. The guide was not black-n-white OR printed on some cheap paper, it was colorful and printed on high quality paper. Looks like folks at Seagate listened to Kathy Sierra when she suggested that ‘Marketing should create the user manuals.’
6. The drive was wrapped in anti-static bag. And the sticker on the bag reads ‘Hello’.
7. Design touches:
- It has no on/off switch. It auto suspends itself with your computer.
- The power plug doesn’t have a transformer. Instead, transformer is at the bottom of the product, giving it a solid base to stand on.
- Other than Seagate logo in bottom corner, product is clean and smooth. Beautiful.
- The drive comes pre-formatted. So when you plug it in and Windows creates the drive letter, it’s ready for you to use! The only thing present on the drive is the PDF containing Warranty and Customer Support manual. Very clever.
I immediately started copying my photos and other stuff to this drive and so far it has worked great.
My only gripe? The wierd product name - FreeAgent. After reading all the beautiful copywriting on product box and quick start guide, I think Seagate could have come up with a better name.
Overall, full marks to Seagate for not only creating a product but for creating the ‘experience’. If you are looking for external hard drive, go buy one now.


















