Why Google is releasing Analytics
BoS (Business of Software) forum has a thread about Google Analytics launch.
Andy Brice of Perfect Table Plan made following comment:
I feel sorry for anyone who is just about to release a web analytics product.
I think that’s missing the point. Do you really think Google is releasing this service so that they can have paid subscribers? C’mon, they don’t need 5$/month subscribers when they have billions in cash. The reason they are offering this service is to move one step closers towards world, I mean, internet dominance. What’s the biggest problem being faced by Google today? The biggest problem is those spam sites, splogs and other link farms which pollutes the search results because these pages are only setup for Google PR purposes and nothing else. Now by offering this service, Google can find out how many hits your site is getting. Combine this with PageRank (which is easy to manipulate) and boom, you get a better search index and better results! I am guessing that in near future, sites those use Google Analytics will do better in search results than those who don’t.
Does the word ‘monopoly’ come to your mind?