desiTunes?
Monday, February 28th, 2005I guess I am bit late to blog about CrimsonBay. It’s like ‘desi’ iTunes, where you can download hindi songs for 69 cents or 99 cents, depending on how you pay for the song. Btw, I found about the site through an article in Business World. The article (which I can not link to) states that this service aims to target huge number of Indians in US, who doesn’t have an easy way to liste/buy hindi music. Rediff Radio service (which I dislike) is not enough, what is really needed, is iTunes like service where I can buy hindi music legally. So, site such CrimsonBay are most welcome. I have few complaints though.
1. What kind of name ‘CrimsonBay’ is? It is not related to music, it’s not related to India, and it’s not even catchy? Don’t these guys know importance of a good business name? If I were the owner, I would have named my service as desiTunes. The logo of service would look like

Yes, I know the logo and site name very much resembles to some thing else, which is very popular, and I think it would have caused controversy. But why not create controversy and get noticed like a Purple Cow rather than go completely unnoticed.
2. Their site isn’t all that special. It doesn’t scream ‘I am cool, check me out!’. This, coupled with the fact that they have limited collection of songs to start with makes a non starter.
3. They have come up with a really nice idea that if you buy songs using their ‘debit’ account, they will offer song at 69 cents. That’s neat! But they are not publicizing it enough! If I were the CEO, I will create the following banner ad and run through rediff/sulekha. [Btw, wait and watch the animation]

CrimsonBay Guys, I grant you all the rights to use above idea for your campaign! ![]()
4. In this age, when blogging is the next medium to get word out about your service, they are literally absent in blogosphere. Why o’ Why? They are missing out BIG TIME on free and very effective method of generating buzz.
I guess that’s enough for now! Crimson Bay guys, if you are reading this, get in touch with me. I think I have few ideas to make you guys do better. ![]()
JD





